Style Guide Objective
The Logo Style Guide defines acceptable use of logos (Digital Badges) for KCS Certified, KCS Verified, KCS Aligned, and Intelligent Swarming Certified logos. The logos (symbol + logotype) must always look sharp, clean and well-produced.
Logos Specifications
- Printed material: The logos should appear in “full color” matching the digital file
- Documents printed on laser printers (color or grayscale): High-resolution logo files in TIFF format should be used.
- Online: KCS or Intelligent Swarming logo files in GIF format should be used.
- To create greater visual impact, keep the area around the logo uncluttered.
- The logo looks best on a crisp white background. When solid black backgrounds are used, the logo (symbol + logotype) must always be reversed out to white.
- Never place on photographic or textured backgrounds. Never place the logo or corporate signature within another printed shape.
Logos
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